The Top 10 SaaS Businesses in the Post-COVID World
The novel coronaviruses is one of the most significant business disruptions in the past several decades. The shift to remote work and e- commerce was already underway, but the pandemic moved it forward with rapidity, forcing many businesses to change. Many of them have had a hard time adapting.
Main Street America found that two-thirds of small businesses would have to close if the lock down continued for five months or more. A third of businesses said they would be unable to survive a two-month lock down.
That isn’t to say that all industries have been affected by the Pandemic.
The new climate created by COVID-19 has been good for many Software-as-a-Service businesses. Many of these organizations will continue along at their current pace as businesses and consumers look to the digital realm for support and entertainment. Those businesses are specific to certain areas.
Digital collaboration platforms Telemedicine Gaming and media
The details as to why we believe these companies will perform well in a post-COVID world are here.
These post-COVID marketing ideas are great for marketing after the world opens back up again.
1. Digital collaboration platforms.
Business to Business software is the biggest winner of the Pandemic, and is likely to continue as the world slowly returns to some semblance of normal.
COVID-19 forced many organizations to move from a traditional office to a remote workforce. Most lacked the necessary infrastructure to support the transition. They turned to digital collaboration tools.
Over the past few months, platforms like Microsoft, Notion, and Fuze have experienced a huge increase in usage. According to an analyst from JP Morgan, usage of Zoom was up 300 percent in the early days of the program. Microsoft stated in a March post that it saw a 775% increase in calls and meetings on Microsoft Teams.
While subscribers and usage will likely decline once people return to the office, remote work is still here to stay.
Global Workplace Analytics predicted in a recent survey that by the end of 2021, as many as 30% of employees will work from home multiple days a week, while 80% of respondents indicated a desire to work from home at least some of the time.
This software saw increased usage in other areas. Many people used videoconferencing to stay in touch with friends and family during the bicyle. Digital date nights, movie nights, and meetups became common.
The Wall Street Journal noted that it went beyond this.
There are fitness courses on Facebook and on social media. There are games played via apps. Board games are played over the internet. Digital concerts, webinars, virtual conferences, and online events are available.
It is likely that many will return to physical gatherings and events when it is safe to do so, but some experts have predicted that virtual connections will become the new normal. Many busy adults will not be able to meet and speak with their friends and loved ones if they go to physical meet-ups. Online social gatherings are here to stay, even though usage will likely decline in the consumer space.
Here are nine ways to improve cross-functional collaboration.
Telemedicine is not a new field and the underlying technologies are not revolutionary. It has allowed people living in remote areas to get access to medical advice and diagnoses they might not have been able to get otherwise. With the fear surrounding the spread of COVID-19, the usage of telemedicine has increased even more.
TrustRadius measured the number of impressions each category had received since the beginning of the Pandemic in April. The pack saw a huge increase in usage with telemedicine leading the way. The site acknowledged that the growth had reached its peak, but it will still be useful after Communism.
The American Medical Association predicts that virtual healthcare could account for $250 billion of health insurance spending in the United States, up from an estimated $3 billion. Telehealth is a convenience that allows us to call in from our home instead of waiting in a doctor’s office. Mobility-impaired will be able to access physicians and medical care more easily.
McKinsey & Company reported that, according to their research, healthcare providers are more comfortable using telemedicine in their own practice, and that, in fact, more than half of them think it is a more positive way to treat patients.
The barrier for entry into the space is high, but it has a lot of potential for growth.
3. Media and gaming.
We don’t need to tell you how much online gaming and media streaming increased during the Pandemic. You have probably experienced this surge at some point. When one is stuck in their home, what else is there to do but enjoy digital entertainment?
The decline in theaters is due to the growth of streaming platforms.
The media streaming services were predicted to benefit from the swine flu by the analyst and consulting firm. J.P. Morgan noted the increasing expansion of the streaming landscape in May, with countless new streaming platforms coming to market. Video games received a mention in the analysis, with both increased usage and increased viewers on streaming platforms.
It is important to note that not all game developers and publishers are considered to be SaaS companies. The games industry has a strong roots in the software as a service industry, from digital distribution platforms like Steam to online games like World of Warcraft. The future of gaming and the future of the software as a service sector are linked by the fact that most of the gaming is online and online and online and online and online and online and online and online and online and online and online and online and online and online and online and online and online
A jump in video game streaming.
Many of the associated apps have uses beyond this space. People can experience movies and media with the help of apps. More people are creating digital content. There is an opportunity for content hosting here, as well, because the surge in online content creation has been unprecedented.
Once the worst of the Pandemic has passed, we may see a slight decline in usage of both gaming and streaming media. The outlook for these two entertainment sectors is positive, with huge increases in users and viewers. Digital entertainment will continue to grow as we move into the 21st century.
Adapting to a newly digital world
The coronaviruses changed the world. It continues to do that. The rise and fall of multiple industries and sectors is a direct result of COVID-19.
These shifts and many of the changes that come from periods of turmoil are permanent. COVID-19 will see the rise and fall of many new businesses, and lasting changes across many industries, just as it did during the Great Recession. The businesses described above are the clear winners in this shift.
The positive outlook for the businesses of every category is likely. Any organization that can use SaaS can do so. The software is one of the main factors in the march towards a virtual future, and will continue to support it even after the Pandemic is over.
About the author
Quiet Light Brokerage is an organization that helps in the preparation, marketing, negotiation, and closing of sales and acquisitions of six, seven, and eight-figure online businesses. He has a strong background in media.